Are you generating the right kind of leads? Will they convert to sales?

Last night I sat on the couch with my husband discussing a work related issue. I had been talking for about 5 minutes when he asked to me stop and back-up- “Wait, why are your cross-sell leads better?” I have to admit I was a little bit frustrated at first, and the thought crossed my mind, “what have I been talking about for the last five minutes?” Then I realized, when we refer to “a lead” at Micronotes it is vastly different from what the financial industry understands as a lead.