1st Advantage Federal Credit Union launches powerful new cross sell engine powered by Micronotes

Cambridge, Mass. – January 12, 2011 – Micronotes today announced the release of KulaMula, one of the first partner-developed applications for the Yodlee FinApp Store^TM. Available for free, KulaMula connects leading brands with online banking consumers to deliver highly customized offers based on previous purchasing patterns and user input. Featured offers include electronics, consumer goods, automobiles, and lifestyle products and services.

Cambridge, Mass. – November 30, 2010 – Direct marketing start-up Micronotes today announced the appointment of renown advertising industry executive Sarah Fay to its Board of Advisors. As an MIT Sloan inspired venture, Micronotes has set out to permanently and positively disrupt the direct marketing industry by improving campaign response rates at unprecedented levels.

MIT Sloan Startup Emerges through Yodlee Partnership; Aims to Deliver Higher Returns on Targeted Marketing Campaigns

NEW YORK CITY – FINOVATE FALL 2010 – October 5, 2010 – Micronotes, a Cambridge, Mass.-based direct marketing company, is on a mission to change the online banking and marketing industries. By connecting marketing dollars directly to consumers through the online banking channel, Micronotes will drive revenue to online banking customers and financial institutions while improving the return on third party marketing campaigns through “micro-conversations” leading to ootnoted.product CPC highly customized offers. The company emerged today from stealth mode through its partnership with Yodlee, a leader in online personal financial management and revenue-generating payments solutions and services.

Cambridge-based Interactive Marketing Start-up secures $1.65 Million in Venture Funding

Cambridge, MA – June 10, 2010 – Micronotes, Inc., a start-up company developing interactive marketing tools for marketers to mass produce digital sales calls, today announced it has completed a $1.65 Million venture financing round led by Harbor Light Capital Partners. The company will use the funding to accelerate product and market development.

Cambridge, MA – March 1, 2010 - Micronotes announced today that Tom Burgess, founder and CEO of Third Screen Media, has joined the Micronotes’ Advisory Board as marketing practitioner. “Tom is a serial entrepreneur in the internet marketing space with extraordinary customer-side communications talent,” said Devon Kinkead, founder & CEO of Micronotes. “Micronotes is pioneering an entirely new way of marketing with our Digital Sales Call technology and it's great to have Tom aboard to help us navigate.”

Cambridge, MA – January 27, 2010 - Micronotes announced today that Drazen Prelec, Digital Equipment Corp. Leaders for Global Operations Professor of Management, has joined the Micronotes Advisory Board. Professor Prelec's research deals with the psychology and neuroscience of decision making.

“Drazen's life's work is absolutely central to Micronotes KulaQ technology insofar as our work stands at the intersection of psychology, mathematics, and commerce” said Devon Kinkead, Micronotes founder and CEO. 

Cambridge, MA – December 1, 2009 - Micronotes announced today that Professor Glen Urban, MIT David Austin Professor of Marketing, has joined the Micronotes Advisory Board.  Glen Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, an entrepreneur, a prolific author, a sculptor and a sailor.  He has been a member of the MIT Sloan School of Management faculty since 1966, and was Dean of the school from 1993-1998.

Banking Visionary Joins Advisory Board of Outbound Interactive Marketing Firm

Cambridge, MA – November 2, 2009 - Micronotes, Inc. (Micronotes), the leader in Qmarketing, today announced Jeff Carter has joined its Advisory Board.

“Micronotes’ technology enables consumer brands to pay online bill-payers, with cash-back on bills, to customize brand offers to their own tastes” said Devon Kinkead founder and CEO of Micronotes. “We partner with financial institutions to bring these cash savings and highly relevant offers to their online bill-pay community.