Micronotes to Demonstrate Industry’s Most Effective Cross-Selling Tool for Financial Institutions at Finovate Spring Conference
Micronotes Online Banking Campaigns Create A New Revenue Stream for Fast Growing USAlliance Federal Credit Union
Cambridge, Mass. – April 1, 2013 – Micronotes today announced the results of a series of online marketing campaigns for USAlliance Federal Credit Union that demonstrates how financial institutions can effectively cross-sell through the online banking channel. Based on the success of the campaigns, USAlliance has adopted the Micronotes Cross-Sell™ technology to strengthen customer relationships and continue to grow its bottom line.
Micronotes announced today that Donald W. Layden, Jr, has joined the Micronotes Board of Directors. Micronotes is committed to radically improving the productivity of cross-selling for financial institutions as customers migrate to the digital channels.
SAN FRANCISCO & CAMBRIDGE, Mass., Oct 10, 2012 (BUSINESS WIRE) -- Banks and credit unions now have another way to generate top-line revenue by improving the productivity of their cross-selling initiatives through a partnership announced today by Micronotes and mFoundry.
CrossSell FinApp Delivers Warm Leads and Customer Intelligence Through Big Data and Brief Consumer Dialog
Redwood City, CA - July 11, 2012 - Yodlee today announced the release of Yodlee CrossSell, a lead-generation financial application (FinApp) that helps financial institutions drive revenue by expanding customer relationships online. Using transactional and account summary data plus a situational interview, Yodlee CrossSell enables financial providers to offer relevant bank services or product offers to consumers.
Cambridge, MA – July 10, 2012 - Micronotes announced today that Suresh Bajpai, a senior executive with Citi with 22 years of consumer banking and cross-sell experience has joined the Micronotes’ Advisory Board. Micronotes is committed to radically improving bank customers’ ability to get more out of their banking relationships with its digital interview platform.
1st Advantage Federal Credit Union launches powerful new cross sell engine powered by Micronotes
Cambridge, Mass. – January 12, 2011 – Micronotes today announced the release of KulaMula, one of the first partner-developed applications for the Yodlee FinApp StoreTM. Available for free, KulaMula connects leading brands with online banking consumers to deliver highly customized offers based on previous purchasing patterns and user input. Featured offers include electronics, consumer goods, automobiles, and lifestyle products and services.
Cambridge, Mass. – November 30, 2010 – Direct marketing start-up Micronotes today announced the appointment of renown advertising industry executive Sarah Fay to its Board of Advisors. As an MIT Sloan inspired venture, Micronotes has set out to permanently and positively disrupt the direct marketing industry by improving campaign response rates at unprecedented levels.
Micronotes to Generate Revenue For Financial Institutions and Consumers through Online Banking Channel
MIT Sloan Startup Emerges through Yodlee Partnership; Aims to Deliver Higher Returns on Targeted Marketing Campaigns
NEW YORK CITY – FINOVATE FALL 2010 – October 5, 2010 – Micronotes, a Cambridge, Mass.-based direct marketing company, is on a mission to change the online banking and marketing industries. By connecting marketing dollars directly to consumers through the online banking channel, Micronotes will drive revenue to online banking customers and financial institutions while improving the return on third party marketing campaigns through “micro-conversations” leading to ootnoted.product CPC highly customized offers. The company emerged today from stealth mode through its partnership with Yodlee, a leader in online personal financial management and revenue-generating payments solutions and services.